Support For the EU Communication Programme in Turkey (EuropeAid/134555/C/SER/TR) - (IPA 2014/339-045, IPA 2015/356-806)

Project Title 27

Support For the EU Communication Programme in Turkey

(EuropeAid/134555/C/SER/TR) - (IPA 2014/339-045, IPA 2015/356-806) 

Name of legal entity

Country

Name of client

Origin of funding

Dates

(start-end)

Name of consortium

members, if any

BYS Grup

Türkiye

Delegation of the European Union to Türkiye

EU

COMPLETED

28.02.2014 –

27.02.2016

BYS Grup

Zed Management Consultancy,

Marka Kongre

Detailed description of project

Type and scope of services provided

The overall objective of this communication programme was to communicate the EU's policy objectives in Turkey 

The purposes of this contract were defined as follows: 

  • Promote the EU and its values – in particular civil and political rights - among the Turkish population with a particular focus on identified target audiences, notably young people (under the heading ‘Our Europe, Our Future’), and underline the practical benefits of adopting these values for the Turkish citizens. 
  • Disseminate information about what the EU is concretely doing for Turkish citizens through its financing instruments to key partners and policy-makers and enhance the visibility of EU-funded projects.  
  • Promote EU interests in Turkey, whether of an economic nature or aiming at a better understanding of EU policy positions. 
  • Dispel myths and misconceptions related to the EU and EU-Turkey relations and the accession process.  

 

 

 

 

 

  • Supporting the Communication activities 
  • Supporting selected EUIC Network Activities in Turkey 
  • Updating the EU Delegation's current communication strategy 
  • Event Management 
  • Preparation of an Event Calendar - Political and Social Agenda of Turkey 
  • 9 May Europe Day organisation 
  • 10 December Human right Film days and short film contest 
  • Organisation of EU Journalists' Visits to Turkey 
  • Statistical Analysis of the communication environment and target groups' characteristics,  
  • Design and development of PR, Media and Communication materials, Preparation of Promotional and visibility items for EUD, EUIC’s and TESG 
  • Updating and maintaining list of Team Europe Speakers 
  • Review and assessment of the Delegation's existing communication strategy, and if requested updating of the strategy and conduction of research in order to assess impact of the Delegation's communication activities 
  • Development of EUD Turkey’s website, www.avrupa.info.tr
  • Daily Updating of News, Press Releases, EEAS news and Tender Announcements, Vacancy Posts of the EUD and Events related with EUD Turkey activities announced through the official EUD Turkey website, avrupa.info.tr 
  • Development of Success Stories database within the website, integration of this new section into www.avrupa.info.tr   
  • Updating (through a TYPO3 CMS) the other web site (abbilgi.info.tr) used as an official EUD Turkey website serving as an archive of EUD Turkey news and activities 
  • Other activities under management of the websites: User Interface Design; Domain management; Hosting management; Back-up of databases; Back-up of source code files; Databases optimization and upgrades; Control and analysis of visitor statistics 
  • Designing and coding the application, Schengen Map module, for displaying the information about the Schengen offices in Turkey and its integration to the official EUD Turkey website, avrupa.info.tr. 
  • Management of the distribution services and mailing groups of the information distribution system (IDS) used on min.avrupa.info.tr subdomain, under a dynamic CMS on a daily basis. 
  • Development of Mobile applications for website access: Revising and updating the source codes of the Apps, provided by EUD 
  • Management of social media tools – Facebook, Twitter, Instagram, YouTube (on behalf of EUD)